Showcasing the success of a major medical research company

GfK Marketing Measures, one of America's leading suppliers of marketing research to the health care community, wanted its public profile to reflect its role as a strategic marketing service.

Collaborating with senior GfK executives, Padilla Speer Beardsley developed a campaign that successfully conveyed GfK's position as a medical research innovator and thought leader.

Specifically, Padilla secured top-tier media coverage that showcased GfK's market knowledge and stable of experts on an array of health care issues.

The campaign's success showed during a client teleconference on sales-force effectiveness that drew 327 attendees, a record number. Padilla continues to partner with GfK, tracking its media coverage and maintaining contact with business, consumer and trade reporters who may want commentary from GfK's experts.