Helping Allot Communications Enter New Markets
Allot Communications is a leading provider of intelligent IP service optimization solutions for fixed and mobile service providers and high-end enterprise. Allot's solutions transform broadband pipes into smart networks that can rapidly and efficiently deploy value-added Web services for both the network and the subscriber.
Established in EMEA, but still considered an emerging player in the North American market, Allot communications needed to raise its profile quickly among U.S.-based networking prospects in order to set the stage for future sales efforts.
Padilla helped Allot establish a full-scale communications program and acted as its marketing communications arm in the U.S.
Our objectives were to:
Position Allot as the primary U.S. provider of DPI for service optimization
Position Allot as an expert in network management for service providers
Showcase customers that found success with Allot and its products
Engage with print and online media
Engage with analysts as influencers
In the 18 months following the establishment of the communications program, Allot met with 28 industry analysts, was selected for 12 speaking opportunities and appeared in more than 66 positive media articles on topics such as DPI, net neutrality, network optimization and QoS. Customer success stories, op eds and contributed content also helped Allot become an established brand in the U.S. market.